Enhanced Customer 360
Data Analytics Platform
Transform your omnichannel presence by deeply understanding your audience, optimizing campaigns, and maximizing ROI.
Typical Current State Siloed
Impact of Outdated Architecture
- Requires copying and moving of data and hinders security, privacy and governance, re: PII & customer data
- Poor data latency leading to delayed customer insights or loss of revenue opportunities
- High cost of stitching systems together and managing multiple copies or inconsistent customer experience due to siloed views across business lines
- Reduced breadth of possible use cases; Next best action, customer segmentation, reason to call, etc.
- Lack of Full Funnel User tracking, visibility into Web/Retail traffic drivers, and reasons for closures
- Inability to measure performance of individual campaigns throughout.
Enhanced C360 Data Lake
Overview
- Our solution is a streamlined full funnel data architecture, developed on Snowflake’s internal codebase, providing seamless integration and advanced functionalities.
- With a pre-built data model and native application available in the Snowflake Marketplace, businesses can easily implement and manage their data infrastructure.
- Our solution ensures full data ownership and empowers users with comprehensive insights from click to conversion, facilitated by Streamlit-driven interfaces through a Snowflake marketplace native application.
Features
- Seamless Integration: Connect your data seamlessly from click to conversion with our comprehensive set of connectors, including major advertising platforms (Google, Bing, Meta, LinkedIn), first-party analytics tools (Google Analytics 4, Adobe Analytics), and CRM systems (Salesforce, MS Dynamics, HubSpot).
- Full Data Ownership and Funnel KPIs: Gain complete control over your data and track key performance indicators across the entire customer journey.
- Comprehensive Visibility: Access cross-channel attribution for comprehensive insights into campaign performance and customer behavior.
- Click to Conversion Understanding: Understand the journey from user interaction to conversion, facilitating informed decision-making.
- Bid Simulation for Cost Impact Analysis: Optimize advertising spend with bid simulations that analyze the potential impact on costs.
- AI-Driven Predictions: Leverage AI-driven algorithms to forecast full-funnel KPIs, enabling strategic decision-making.
- Measurable Campaigns Across All Sales Segments: Track and measure campaign performance across different sales segments for targeted optimization.
- AI-driven Dynamic Offer Management: Personalize campaigns with dynamic offer management powered by AI, enhancing engagement and conversions.
Enhanced Customer 360 Data Lake
C360 Data Evolution
Maximize intelligence across all platforms
Integrate all customer data and marketing data, in any format, from internal and external sources, and across all channels
Advantages to the Squadron / Snowflake Driven Solution
Plug and Play Full Funnel Data Architecture
- Built from internal Snowflake Codebase
- Pre-built data model
- Full Data Ownership and Full Funnel KPI’s
- Connects your data from click to conversion (Streamlit-driven).
- Connectors:
- AD Platform: Google, Bing, X, Meta, Linked-In
- 1st Party: Google Analytics 4, Adobe Analytics
- CRM: Salesforce, MS Dynamics, HubSpot
Comprehensive Visibility
- Cross-channel attribution for comprehensive insights.
- Click to Conversion Understanding
- Bid Simulation for Cost Impact Analysis
- AI-Driven predictions for full-funnel KPI’s
- Measurable Campaigns Across All Sales Segments
- AI-driven Dynamic offer management for personalized campaigns.
Platform Integration
Media Performance Dashboard
Media Performance Dashboard (Contd..)
Media Performance Dashboard (Contd..)
Segment Dashboard
How We help you
Unmatched Technical Expertise
Accelerate
Get help with your data strategy as you look to leverage a data lake and machine learning. Move quickly with cloud data engineering, consulting, and managed migrations. Get speed to insights from our analytics and business intelligence teams. We get you moving toward where you want to be.
Innovate
Build your AI roadmap and use cases, get expert data science strategies, and build machine learning systems and applications. We open up your business to new opportunities.
Operate
Leave support and administration to the experts with Snowflake administration, Elastic Operations, and Elastic DataOps and MLOps. We enable your business to get the most from your data. We give you the peace of mind you’ve been looking for.
